I’m May. I listen closely, dig deeper and connect the dots.
About me
I’m an impact-focused strategist with 10+ years working at the intersection of strategy, narrative and human behaviour. With Dutch–New Zealand roots and a life lived across three continents, I’m used to moving between worlds. That’s made me attentive to nuance, motivated by equality, and endlessly curious about what drives people beneath the surface of titles, roles, and systems.
I don’t just look at organisations from the outside; I pay attention to the inner logic; the beliefs, habits, and stories that quietly steer what happens. And how that translates to the sector the organisation operates in. Storytelling feels like second nature to me. Growing up, I was constantly reintroducing myself, answering “Where are you from?” with a life story instead of a place. Funny enough, the question I once dreaded most became one of my greatest strengths.
Over the past 12 years, I’ve worked across retail, agri-food (coffee, cocoa, dairy), health, finance, the arts, and NGOs in different capacities. Clients included: Rituals · Sucafina · IDH · Amref Health Africa · FrieslandCampina · Digital Coffee Future
HOW I WORK
I believe good work benefits from different perspectives.
That’s why I collaborate with a diverse group of independent professionals and impact consultancies, working across disciplines and geographies. Each assignment (if needed) brings together a small, dedicated team. This approach keeps the work grounded, adaptable, and built around what’s actually needed.